Lucchese is a luxury Western-wear company most prominently known for their cowboy boots. The essence of Lucchese is perfectly embodied in their stores, with the use of only the highest quality materials and finishes to the choice of furniture, each Lucchese store is uniquely beautiful. Wanting to capture the essence of the brand we brought the store to the show floor. With everything from, shirts, belts and hats to, material samples, a custom boot making station, shoe shine chair and an entire side filled with boots and plush leather sofas to try them on, we truly brought the store to the show floor. 

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Responsibilities include: strategy, ideation, concept creation, co-engagement design, overall creative vision, creative design and 3D design