Wanting to humanize their brand we wanted to take a different approach at this year's CES. Taking a play on the Amazon shipping box we created a unique experience using the boxes as vignette environments. From a garage to various rooms inside the home each vignette showcased amazon devices in their natural environment. We even included a live action performance where actors interacted with Amazon devices taking you through a series of rooms simulating a day in the life with Amazon Ambient Intelligence.

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Responsibilities include: engagement strategy, ideation, co-concept creation, co-engagement design, overall creative vision, and 3D design