Johnson & Johnson being a brand new client we wanted to create a space completely unique, allowing J&J to stand out in densely packed expo hall. Bringing in elements of plants, flowers and living walls allowed the space to feel warm and inviting on an otherwise cold pharmaceutical show floor.  Dividing the space in two allowed us to create both commercial and medical sides of equal footprint and importance, unified by a singular portal. A dynamic color changing portal experience we called the Listening Lounge. In the lounge we invite guests to sit down, relax, put on a pair of headphones and immerse themselves into a world of stories from J&J patients, families and medical personnel.  

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Responsibilities include: engagement strategy, ideation, co-concept creation, co-engagement design, overall creative vision, and 3D design